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What did Fund EcoMarket users search for in Q1 2020

Posted on: April 14th, 2020

What did Fund EcoMarket users search for in Q1 2020

Of 13,007 total events (ie individual clicks on filter options) during Q1 2020 (1 January to 31 March) the list below shows those ranked in the top 50 searches.

Once again, this demonstrates the breadth of information sought by financial advisers and others with an interest in sustainable, responsible and ethical investment (SRI) and points to the wide range of information that is needed in order to make well informed investment decisions.

Commenting on the results Fund EcoMarket founder Julia Dreblow added:

‘the message here is clear.  Once again, there is no single filter field that is predominantly used by fund EcoMarket users as in practice the investment community needs a combination of ‘conventional financial’ and ‘ethical/sustainable’ type information in order to make decisions. 

In terms of the SRI Styles people are looking for  ‘Sustainability themed’ and ‘Environmentally themed’ have the highest search levels.  In terms of individual issues searched ‘Avoids coal, oil and gas majors’ is ahead of the pack (#8), with more  traditional ethical concerns again not far behind as opposition to armaments and tobacco production both also feature in the top 15 searches.’

  1. OEIC/Unit Trust
  2. Sustainability Themed
  3. Equity
  4. Environmentally Themed
  5. Global
  6. Mixed Asset
  7. UK
  8. Coal, oil &/or gas majors excluded
  9. Environmental policy
  10. Ethically Balanced
  11. Armaments manufacturers avoided
  12. Equity Income
  13. Tobacco production avoided
  14. Fixed Interest
  15. Passive Equity
  16. Unclassified
  17. Investment Trust
  18. Sustainability policy
  19. Climate change / GHG policy
  20. USA
  21. Asia Pacific
  22. Europe
  23. Emerging Markets
  24. Invests in clean energy/renewables
  25. Property
  26. ESG Plus
  27. Pension
  28. Fracking and tar sands excluded
  29. Negative Ethical
  30. Europe Ex-UK
  31. Asia Pacific ex Japan
  32. Animal testing exclusion policy
  33. Social Themed
  34. Ethical policies
  35. Pornography avoidance policy
  36. Limits exposure to carbon intensive industries
  37. Europe >50% UK
  38. Aims to generate positive impacts
  39. Clean energy themed
  40. Available via an ISA
  41. Deforestation / palm oil policy
  42. Human rights policy
  43. Not Set
  44. Environmental damage and pollution policy
  45. ETF
  46. Gambling avoidance policy
  47. Animal welfare policy
  48. Child labour exclusion
  49. Social policy
  50. Sustainability themed

 

Sourced: Google Analytics

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